About #FashTag by Daniel Boey:

Virtual fashion festival The Front Row returns for the third year with #FashTag at Raffles City Singapore during Singapore Design Week 2022. Through a series of collaborative, cross-disciplinary physical and virtual events, and activations, #FashTag explores the possibilities for fashion in an increasingly decentralised and digital post-pandemic world. It also celebrates sustainable, inclusive design, and champions the spirit of cross-border collaborations.

#Fashtag is set to demonstrate its beliefs in:

  • Design With a Conscience, embracing the pillars of sustainability, eco-consciousness, seasonless and cruelty-free fashion and beauty in our journey towards being a more responsible creative and consumer.
  • Celebrating Unique Concepts that we created through pivoting during Covid-19 lockdown. These concepts form the foundation for creative, design and fashion events of the future.
  • Celebrating the Solidarity of cross-border designers and creatives who created an international (digital) brother-and-sisterhood during the lockdown and continue to create ground-breaking new works.

“The Front Row spearheaded a digital fashion revolution during the pandemic and proved that fashion can adapt and thrive in digital spaces. For this special edition as part of Singapore Design Week, we are partnering with exciting and unexpected local, regional, and international creatives consisting of designers, photographers and content curators, as well as the brightest students from Singapore’s fashion schools to showcase NFTs and the metaverse, which are rapidly shaping the future of design and fashion. We are immensely proud to present #FashTag in a hybrid, physical format to deliver a fresh and unparalleled fashion experience to consumers.”

Daniel Boey, Founder and Creative Director of The Front Row

Key Highlights

A collaboration with young Singaporean spatial designer Aaron Lim who will take over an existing Raffles City festival set and upcycling it for #FashTag. This set is used to host the exhibitions and shows on levels 1, 2 and 3 at Raffles City. Held in conjunction with Raffles City Singapore’s ‘PROJECT GREEN” initiative

#METAMATTERS, 16 – 25 Sep, all-day
A phygital exhibition of fashion X photography X artworks. Content Creators include CHUAN DO and FREY (SG), MIRL INCUBATOR (SG), FILBERT KUNG (PH) and a special cruelty-free collaboration between photographer RUI LIANG, fashion designer THOMAS WEE and former Singapore top model PAT KRAAL. 

#MADEINREALLIFE, 16 – 25 Sep, all-day
A special NFT showcase curated by MIRL, the organisers of Meta Jam Asia, the first NFT festival in Asia and Singapore’s first digital art and experiential festival. The centrepiece of this is an upcycled couture gown with NFT elements created by Joanna Lim, who is one of the founders of MIRL. 

#FASHIONAVATARS, 16 – 25 Sep, all-day
A phygital showcase of sustainable, eco-friendly, responsible underground Asian fashion labels. Labels showcased include COVERMENOT (ID), SEAN SHEILA (ID), Tube Gallery (TH), Jude Ng (AU), Ki Lee (KR), Joe Chia (MY) and couturier Michael Cinco (PH) as well as fashion upstarts Outdwell (M) and A-Jane (MY). 

#COVIDCREATIVES, 16 – 25 Sep, all-day
A showcase of virtual runway shows fashion films created by fashion producers during the pandemic, as a tribute to their ingenuity to create ground-breaking work despite the limitations of pandemic restrictions. Featuring MAX TAN, NUBOAIX and SHIRT NUMBER WHITE (SG), JESUS LLOREN, PVR – PAOLO RAYMUNDO, EXTA COUTURE, BEATRICE SAMSON AND AMATO (PH) (directed by ARIEL LOZADA). 

#FASHIONFUTUREFACES, 16 – 25 Sep, all-day
A showcase of works created by fashion students from Raffles Design Institute, Nanyang Academy of Fine Arts and LASALLE College of the Arts, with a strong emphasis on upcycling, eco-conscious and cruelty-free creations that are leather and fur-free as well as the use of XR to create fashion content. 

An open discussion platform where Singapore fashion schools, such as Raffles Design Institute and LASALLE College of the Arts, share their inspirations and respective journeys in creating upcycled or digital projects. Look forward to special sessions, helmed by Susanna Jaafar of Zerrin.com on being a sustainable, responsible fashionista, and Daniel Boey, who discusses ageism, racism and size bias in the fashion industry. As part of Void Deck Conversations, #USEYOURHANDSCAMPAIGN is a unique and meaningful sharing session by three creatives who have made recycling, upcycling and sustainability the cornerstone of their business: Irene Kusuma (the creative behind IKV, a cross-border collaboration), The Kang and Becky + Rosie. 

  • Sat, 17 Sep 22, 2.45PM – Lost and Re-Found Workshop by Becky & Rosie
    Lost and Re-found expresses the awakening of classic craftsmanship such as embroidery or the Japanese mending and patching practice called boro. On the hand, reviving old clothes and fabrics or using scraps to create new things.
  • Sat, 17 Sep 22, 4PM – Between Worlds: Presenting Fashion in the Metaverse by LASALLE College of the Arts
  • Sat, 17 Sep 22, 4.30PM – Creating Dope Outfits from your Wardrobe: An Upcycling Adventure by Irene Kusuma
    Irene presents ideas on how one can get cool new styles from our old, outdated and worn clothes that no longer fit. You can turn to transform them into a jacket or a shirt, vest, a bustier, a mini skirt, or a bag. Let’s help save our earth by reducing waste by upcycling.
  • Sun, 18 Sep, 4PM – Being Inclusive: Fashion’s Hard Truths by Daniel Boey and Guests: A discussion on ageism, racism and size bias in the fashion industry
  • Sun, 18 Sep, 4.30PM: Plastic Fantastic with theKang
    Learn how to upcycle plastic bags into a versatile and durable faux leather, perfect for creating your accessories and bags. Pick up some tips and tricks to create different prints and textures.
  • Fri, 23 Sep, 5PM – In conversation with Zerrin.com
  • Fri, 23 Sep, 6.15PM – Make, Do and Mend: A Discussion on Upcycled Fashion Projects by Raffles Design Institute 

Curated cabine runway presentations that showcase responsible fashion consumption, such as small batch production, circular economy shopping and the like, featuring an inclusive fashion cast that includes former top Singapore models aged 50 and above as well as street-casted talents handpicked by creative director Daniel Boey at Raffles City.

  • Fri, 16 Sep 22, 5.15PM – Being a Responsible Shopper
    Highlights sustainable Singapore labels that practice small batch production. Presented in a style-workshop type runway show that shows you how to build a sustainable wardrobe whilst staying ahead of the fashion curve.
  • Sat, 17 Sep 22, 3.30PM – Silver is the new Black
    A runway show featuring a model cast of all-over 50-year-olds
  • Sun, 18 Sep 22, 3.15PM – Diverse*Fluid*Inclusive
    A runway show featuring a racially diverse, size-diverse and gender-diverse cast of models. Stay behind after the show for an open mic at 4 pm, as fashion show director Daniel Boey moderates a discussion on inclusivity, gender-blind casting and seniors in fashion.
  • Fri, 23 Sep 22, 6PM – Circular Economy 


Daniel Boey

Daniel Boey Pte Ltd is an international boutique creative agency specialising in the development of short and long-term blueprints for luxury and consumer fashion and lifestyle brands who prefer to single-source their production, design and curation needs. The company is known for its cross-disciplinary collaborative signature, layering the organic and the authentic with a touch of the chic and sophisticated. Helmed by Daniel Boey, a globally recognised creative genius, style icon and trailblazing neoteric, the agency is recognised as a stalwart in innovative thinking, pioneering collaboratives and fresh, experimental abstractions.

The Front Row 

The Front Row is Singapore’s definitive virtual fashion festival in the new normal that aims to transform the fashion industry. Collaborating with various fashion labels from Singapore and beyond, The Front Row creates a platform for various designers to participate in this ground-breaking innovation that seeks to revolutionise the Asian fashion world.  



16 Sep 2022 - 25 Sep 2022


10.00am-10.00pm (Various timings for different programmes)







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