&BREATHE

About &breathe

Iconic local lifestyle brand Scene Shang launches five new iconic scents, along with a radical retail redesign that will take visitors on an immersive journey.

Co-founder, Pam Ting says, “We embraced our customers’ desire to relax, spend time in our showroom, and engage with our products in a more relaxed setting. We extended this into our new concept, taking it to the next level with this redesign, incorporating more sensory and immersive zones that will surprise, delight, and calm.”

While Scene Shang is known for redefining modern Asian homewares and furniture, now the iconic local brand is turning its focus to redefining the retail experience in Singapore. 

Co-founder Jessica Wong says: “We’ve transformed our showroom into six distinct and unique spaces— five of which are inspired by our new scents, culminating in a final space showcasing the full range of fragrances. Each of these spaces are designed to be meditative. We want the audience to not just get a full sensory experience but also find calm in experiencing these spaces. We integrated a wide range of organic textures and unusual materials to defy people’s expectations of what retail is and can be. We are aiming to create an immersive lifestyle experience that gently encourages self care and love—because we believe in spreading good living, one breath at a time.”

Organiser

Scene Shang

Award-winning Singapore brand Scene Shang was founded in 2013 by Jessica Wong and Pam Ting. Since then they have been changing the face of Asian-inspired furniture and homewares, creating pieces that combine Asian aesthetics with modern mores, displayed in elegant and engaging physical retail spaces. An ever-evolving leader in the Singapore retail landscape, in 2022 Scene Shang integrated its showroom, office and warehouse space to launch The Scene Shang Loft. Visit the brand at shop.sceneshang.com