BETAFYING BETAFI: HANDS ON USABILITY WORKSHOP

About Betafying Betafi: Hands on Usability Workshop

Betafi’s goal is to see beautiful products backed by good UXR practice emerge out of Singapore. That’s why we are building Betafi (right here in Singapore) with a mission to empower everyone to do user research and build products backed by user insights. We believe this can only happen when usability testing becomes as ubiquitous in the product development workflow as software testing.

Through our workshop, we aim to provide the participants with hands-on experience of conducting a usability test and the kind of insight it provides. This will hopefully help them understand that one can save countless hours of rework if you test your product with users early in the process.

It’s not going to be all serious stuff. Participants will also get a chance to meet, connect and unwind with fellow designers and researchers over some drinks and snacks.

Organiser

Arjun Arora

Arjun is Betafi’s co-founder and CEO. He has extensive experience in Product Management, Marketing and Operations. Prior to Betafi, Arjun worked at Singtel where he built GOMO, Singtel’s 1st digital brand, from the ground up and grew it to 100k users & $30M in revenue.