People of Design Showcase Series – COMMUTE

ABOUT

COMMUTE offers an interactive experience at Bencoolen Station, located within the Bras Basah.Bugis Design District. “My Riding Tribe” brings to life the diverse personalities of Singapore’s MRT commuters through physical and digital installations. Commuters can take a personality quiz to discover which whimsical “tribe” they belong to, making the daily ride more engaging and relatable.

The installation features interactive in-station displays and both in-station and online quizzes. Additionally, visitors can create and take home physical keepsakes that celebrate everyday commuting quirks and behaviors. “My Riding Tribe” captures the essence of shared routines and turns them into fun and informative experiences. Visit Bencoolen Station to explore the personalities that represent the heartbeat of Singapore’s MRT system.

This event includes an interactive digital experience and physical keepsakes. It is suitable for all ages, but children should be accompanied by an adult.

ORGANISER

brief.

‘brief.’ is a Research and Design studio that bridges deep user insights with real-life application. Their outcome-agnostic approach makes innovation exploration accessible to those often priced out. Their ethos “Today’s Research, Tomorrow’s Design,” grounds their design solutions in thorough research to create impactful outcomes for the future.

CO-ORGANISER

Hans Tan Studio

Hans is a designer maker, curator, and educator based in Singapore, whose work explores creativity through “deformative inquiry,” making use of utility as a pretext for provoking discourse. His work, infused with narratives and collective memory, examines design and its industry.

CONTACT

Name: Alistair Norris
Email Address: ali@keepitbrief.co

Top image: Photo by brief.

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