Marina Central presents Neufolk: Bridging Tradition and Future in Design

ABOUT

Neufolk: Bridging Tradition and Future in Design is a journey of innovation and inspiration through an exploration of ideas that emerge from the collective spirit of communities.

‘Neu’ is a moniker for ‘a newcomer’ to an area and ‘folk’ refers to everyday people, reflecting the traditional forms of society. Together, Neufolk pays homage to timeless values as a foundation for the new through themes of innovation rooted in tradition and sustainability, developed by a new generation of ‘People of Design’ – the theme for Singapore Design Week 2024.

The architecture of Marina Central provides a canvas for this journey through a series of programmes that encompass a design pavilion, exhibitions, installations, talks, tours and more.

Neufolk: Bridging Tradition and Future in Design is led by Creative Director Nathan Yong for Marina Central – part of the Marina Design District of Singapore Design Week 2024.

NEUFOLK DESIGN PAVILION BY NATHAN YONG DESIGN
Millenia Walk
27 September – 6 October
A pavilion hosting exhibitions, talks and workshops around design and sustainability.

KINETICS ENERGY PLAY BY PLAYPOINT &
ANYHOW SEAT BY THE MERRY MEN WORKS
Linkbridge between Marina Square and Millenia Walk
From 26 September
A kinetic playscape and placemaking installation for people of all ages to enjoy.

MOONCYCLE BY PLAYPOINT &
THE BACK & FORTH SWINGS BY THE MERRY MEN WORKS
South Beach
From 26 September
Swings that charge mobile devices from the kinetic movement of swinging, and garden swings that are transformed into conversation pods.

REIMAGINING RETAIL EXPERIENCES
Featuring Aaah Studio, Crop, Currency Design, Darius Ou, Natasha Hassan, Practice Theory
Suntec City and Marina Square
26 September – 6 October
Six Singapore designers collaborate with six retail brands to redesign their retail experiences.

ARCHITECTURE & DESIGN TOUR: DISCOVERING DESIGN WONDERS OF MARINA CENTRAL
BY YONG THE URBANIST SINGAPORE
District-wide
28 September, 29 September, 5 October, 6 October (2 tours per day)
Specially curated 90-minute walking tours that cover the architectural and urban design highlights of Marina Central, beginning with the Neufolk Design Pavilion and ending with special access to the Sky Garden of South Beach Tower.

Follow Marina Central at @marinacentralsg or visit marinacentral.com.sg for more information on Marina Central activations for Singapore Design Week 2024!

ORGANISER

Marina Central Business Improvement District

Marina Central Business Improvement District is a non-profit organisation that is committed to support businesses in the district to thrive, enliven common spaces and build a community for common good. The stakeholders are Marina Square, Millenia Singapore, South Beach and Suntec City; with Esplanade – Theatres on the Bay as a community partner.

CO-ORGANISER

Nathan Yong Design

Nathan Yong is a multidisciplinary design consultancy practice based in Singapore. His work spans industrial design, graphics, interior design, architectural design, strategic planning in product development and branding. He is a programme leader at Lasalle School of the Arts and is also a jury for several renowned design awards.

CONTACT

Name: Marina Central Business Improvement District
Email Address: social@marinacentral.com.sg

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