Inside the Minds of Nextofkin Creatives and LiquidLab: A Studio Tour of Innovative and Impactful Designs
Experience a curated journey that offers guests an exclusive glimpse into the inner workings of two distinguished design studios nestled along Hongkong Street: Nextofkin Creatives (NOK) and LiquidLab. NOK is a strategic design studio renowned for its expertise in design research and strategy, brand design and storytelling, as well as experience and industrial design. LiquidLab is an advertising agency that focuses on creating emotional connections through its projects.
Under the personal guidance of creatives from the respective agencies, guests are invited to explore the very spaces where ideas and projects come to life. Guests can witness firsthand the alchemy of design in action and leave with a heightened understanding of how creative environments shape and inspire designers.
Nextofkin Creatives (NOK)
NOK is a strategic design studio in Singapore that strives to change the way consumers perceive, interact with, and behave around products. Founded in 2007, NOK specialises in futures thinking, design research and strategy, brand design and storytelling, as well as experience and industrial design.
LiquidLab is an advertising agency that specialises in creating impactful campaigns that forge emotional connections with audiences.
Name: Melvin Ong
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Top image: The NOK and LiquidLab (LLAB) studio spaces. Image courtesy of NOK and LLAB.
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