Designing For Tomorrow, Today: The Grab Way
ORGANISED BY
DATES
06 Oct 2024
OPENING HOURS
9.30am – 8.00pm
ADMISSION
Free with Registration
ORGANISED BY
DATES
06 Oct 2024
OPENING HOURS
9.30am – 8.00pm
ADMISSION
Free with Registration
ABOUT
Designing For Tomorrow, Today: The Grab Way
You’re invited to a behind-the-scenes look at how Grab, Southeast Asia’s leading superapp, balances human-centred product design and emerging technology to deliver on their mission: driving Southeast Asia forward by creating economic empowerment for everyone.
Join in for a series of four engaging talks, as Grab’s product design team shares how they’re redefining the rules of engagement with intelligent technology. Learn how their designers are leveraging AI to enhance and build services that have become a way of life for millions across the region. Explore how the team leveraged Grab’s patented award-winning camera mapping tools to give communities better access to navigation and everyday services, both in Singapore and across Southeast Asia. You’ll also hear how deep user insights powered the development of Group Order, the food ordering experience designed to make ordering together fun and effortless.
In an accompanying exhibition, get up close with Grab’s AI-powered KartaCam 2, winner of the 2024 Red Dot Design Award. Journey through KartaCam’s evolution from concept to reality, and get a rare look into how it powers not only Grab’s customer app, but the lesser-seen driver and merchant apps as well. Whether you’re a mapping enthusiast or simply curious about the other dimensions of the Grab experience, you won’t want to miss this.
2:00 PM – 2:30 PM
Opening keynote: Product Design in the Age of AI
Speaker: Patrick Jean, Head of Design
2:30 PM – 3:15 PM
Segment 1: Humanising AI
Speaker: Victoria Jung, Principal Product Designer, Abigail Yong, UX Writer
3:30 PM – 4:15 PM
Segment 2: The Making of a Red Dot Award Winner: Building Better Maps with KartaCam 2
Speakers: Low Ko Wee, Senior Design Manager, Alex Ilisei, Principal Product Manager
4:30 PM – 5:15 PM
Segment 3: Group Order: Designing for Impact through User Insights
Speaker: Daniel Loy, Lead UX Writer
ORGANISER
Grab
Grab’s mission is to drive Southeast Asia forward by solving real-world transport, logistics, and financial challenges through technology. The company aims to improve the quality of life for its users by providing convenient, safe, and reliable services, and providing income opportunities for millions of drivers, delivery partners, and businesses.
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