WGSN Big Ideas 2025

ABOUT

WGSN’s Big Ideas forecast presents the six major trends that will shape what consumers will need and want in two years’ time. In this session, WGSN experts reveal how brands can align with these trends to create successful products and services.

All six trends are underpinned by WGSN’s STEPIC methodology, which analyses developments in Society, Technology, the Environment, Politics, Industry, and Creativity, and determines how these developments will influence consumer product design.

SPEAKERS

Jess Tang
Jess Tang is a Senior Consultant, APAC at WGSN. A multicultural creative strategist, Jess is passionate about broadening the world’s understanding of Asia. Coming from a hybrid background in psychology and design, she uncovers the desires of consumers and translates them into brand and product strategies for companies in developed and emerging markets in the region.

Jien Goh
Jien Goh is a Consultant, APAC at WGSN. A trends consultant and creative strategist, Jien works at the intersection of brands, consumers, and culture, seeking to bridge the creative and commercial parts of any industry. Leveraging her background in branding and design, Jien approaches data and insight with an aim to clarify and inspire, transforming future trends into opportunities for new storytelling and product design. She has helped shape the future of iconic brands across the food and drink, beauty, and personal care industries.

ORGANISER

WGSN

WGSN is the world’s leading consumer trend forecaster. Its accurate forecasts provide global trend insights, expertly curated data, and industry expertise to help clients understand consumer behaviour and lifestyles, create products with confidence, and trade at the right time.

CONTACT

Name: Hannah Ong
Email Address: hannah.ong@wgsn.com

Top image: Courtesy of WGSN.