Empathy in Action: A Design Thinking Workshop

ABOUT

Empathy is the foundation of human-centred design. In Design Thinking by Sidneyeve Matrix, it is described as “needfinding,” in that it involves discovering people’s explicit and implicit needs so that one can meet those needs through design. This hands-on workshop combines design thinking methods and speculative thinking to encourage creativity and innovation rooted in empathy.

Guided by facilitators, participants will collaborate in small groups to brainstorm problem statements, explore new ideas that address current issues within communities, and shape the future as they think about the present.

In doing so, they are required to think about user behaviours, needs, preferences and challenges. This human-centred approach equips participants with the knowledge to practise empathy for others in their own capacities, and come up with design solutions that can assist, enable, empower and care for said communities.

ORGANISER

C+C&Co

C+C&Co is an award-winning agency that offers integrated creative solutions across 5 service pillars: Brand, Experience, Design Intelligence, Image Making, and Social Platforms & Data. Dynamic, empathetic, and efficient, we elevate brands and engage communities through user-driven solutions.

CONTACT

Name: Nicolette Ow
Email Address: nicolette@cc-co.co

Top image : Image designed by C+C&Co

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