NudgeQuest: A gamified challenge

ABOUT

Why do some spaces make it easy to do the right thing – like returning trays or following signs – while others just don’t work? The answer often lies in behavioural design: the subtle design features that shape our actions, often without us even realising it.

NudgeQuest is a fun, self-paced urban adventure delivered via Telegram. Whether you’re going solo or teaming up with friends, family or colleagues, you’ll take on real-world missions to uncover clever nudges in everyday places – from train stations to hawker centres – and reflect on how they influence behaviour.

Each mission is a bite-sized piece of detective work that helps you see your surroundings in a whole new light. Along the way, you’ll contribute to a crowd-sourced snapshot of what works, and what could work better, in behavioural design across Singapore.

Standout insights and ideas will be shared back with all players and surfaced to public and private sector stakeholders. It’s a chance to get noticed, spark real change, and help shape how everyday spaces and services could work better for everyone.

Perfect for the curious, the civic-minded, and anyone who enjoys a fun, meaningful challenge.

ORGANISER

Verian

Verian is a world-leading, purpose-led and independent research, evidence, evaluation, and behavioural design agency that works with governments and the public realm to shape smarter policies, services and public engagement.

CO-ORGANISER

The Start

‘The Start’ is a creative studio blending design, marketing, and tech. The studio challenges convention, breaks boring rules, and delivers bold work that actually works. The studio’s mantra? Never Stop Starting. No beige ideas. No buzzwords. Just curious humans building unforgettable things.

CONTACT

Name: Denise Ong
Email Address: [email protected]

Top image: NudgeQuest: A gamified challenge. Photo of MRT platform by Dhany Osman / Yahoo News Singapore. Photo of hawker centre by Hanidah Amin / CNA. Photo of supermarket by Franki Chamaki Read More/ Unsplash.

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